May 6, 2010

Ads Mitchell - The Social Media Revolution 2

Some really great additions and graphics to the Social Media Revolution videos. Erik Qualman or equalman, put together an epic post that I caught on Socialnomics - Social Media blog. The first one was fantastic and so is this! I included the first video in an earlier post of mine about consumer engagement and social media here. The same rocking song has been kept and it is an absolute pleasure to watch with the updated stats and visuals. Eric put together these statistics in his post:
  1. Over 50% of the world’s population is under 30-years-old
  2. 96% of them have joined a social network
  3. Facebook tops Google for weekly traffic in the U.S.
  4. Social Media has overtaken porn as the #1 activity on the Web
  5. 1 out of 8 couples married in the U.S. last year met via social media
  6. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
  7. Facebook added over 200 million users in less than a year
  8. iPhone applications hit 1 billion in 9 months.
  9. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
  10. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
  11. Yet, QQ and Renren dominate China
  12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  13. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
  14. The fastest growing segment on Facebook is 55-65 year-old females
  15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  populations of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
  16. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
  17. Generation Y and Z consider e-mail pass̩ Рsome universities have stopped distributing e-mail accounts
  18. Instead they are distributing: eReaders + iPads + Tablets
  19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  20. The #2 largest search engine in the world is YouTube
  21. While you watch this 100+ hours of video will be uploaded to YouTube
  22. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  23. There are over 200,000,000 Blogs
  24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  26. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  27. 34% of bloggers post opinions about products & brands
  28. Do you like what they are saying about your brand? You better.
  29. People care more about how their social graph ranks products and services  than how Google ranks them
  30. 78% of consumers trust peer recommendations
  31. Only 14% trust advertisements
  32. Only 18% of traditional TV campaigns generate a positive ROI
  33. 90% of people that can TiVo ads do
  34. Kindle eBooks Outsold Paper Books on Christmas
  35. 24 of the 25 largest newspapers are experiencing record declines in circulation
  36. 60 millions status updates happen on Facebook daily
  37. We no longer search for the news, the news finds us.
  38. We will non longer search for products and services, they will find us via social media
  39. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
  40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
  41. The ROI of social media is that your business will still exist in 5 years
  42. Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – is the #1 social network
All relevant sources can be found here


  1. Dude, I frikking love these videos - these guys are brilliant - I've just had a brainstorm, with the recent release of FuseWare's Twitter stats for South Africa - wouldn't it be a rocking idea to do a localised version of of our social media stats here in South Africa - using the stats from FuseWare's research and other studies, I think a localised version of this kind of a video would go viral on another level...

    What you think?
    You up for the challenge?

  2. fantastic post Ads - great video with amazing stats. Very relevant & valuable.

  3. I think that would be epic to make a local version - it would really help sell the concept and contextualize.

    We are so very different from the US and EU markets, that some of these stats simply don't apply to us.

    Happy to help out if I can - give me a shout Ad.

  4. If this is right:
    Over 50% of the world’s population is under 30-years-old
    96% of them have joined a social network
    That means that everybody older than about 1 and a half years old is on a social network?
    Think that might be slightly off - great post otherwise!

  5. Thanks for posting these, the vids are great.

    Side Note: Don't you think it's time for your own URL buddy?

  6. Dave - I think you have a fantastic idea! To get some local perspective would be awesome. We could try source together as much info as we can and find some brilliant graphics dude to put it together. Thanks

    Michelle - I thought so too regarding its relevance. I'm lucky I found Eriks Post! Thanks

    Zane - On point with valuable input as usual. Will give you a shout if Dave and I take this further. Maybe we should exchange email address's and info we source for the local market. Your web skills might help put it together. My email on the contact page! Thanks

    Tim - I do not disagree, but would love to know how you worked out the age figure. Prohabs consulting the sources would give a better perspective. Your comment is appreciated. Thanks

    Bronson - My absolute pleasure. Not sure about your second point, is me?

  7. Tim - You really got me thinking. It is a slight error. In the script it says people under-age-30. In the video it refers to "millennials". The term millennial represents people born from the mid 1970's, so it could also include people aged late 30's. Broadens the field a little more, but still a scary statistic.