Jun 19, 2015

Google's Project Soli Is A Game Changer



Playing gesture based video games is cool, but imagine your devices could do the same. Google are using radio frequency spectrum to capture micro human motions in order to operate wearables and devices. They have taken radar technology that is used to track planes and large objects, right down to the size of a microchip. Project Soli is remarkable, just think about its potential applications.



Jun 7, 2015

Google Expeditions Provides Virtual Travel For Kids



The next best thing to classroom outings. Google Expeditions brings international experiences to just about any classroom, anywhere in the world. The kids love it, a smartphone housed in cardboard, beautiful work assisting visual learning for students. Playing them a movie isn't good enough.




Lucky enough to experience it first hand, exceeded expectation!

May 29, 2015

A Remarketing Banner That Makes You Like Banners



This remarketing strategy is completely different to the norm. Usually online advertisers use remarketing to re-engage previous users of their website. 3M decided to give users the digital equivalent of a sticky note, fully interactive and customisable; so the banners you see following you around the internet are notes you want to remember, rather than hard sell messages that can often lead to ad fatigue and irritation. Did it sell more Post-It products? I'm not sure. Did it allow potential customers to participate with the campaign, add value and yield positive brand sentiment? I think so.


May 21, 2015

Redbull Kiteboarder Shoots Series in Cape Town



Kiteboarder Ruben Lenten, King of the Air winner has great things to say about Cape Town in a new and personal 10 part series. Proposes up the Garden Route using his drone to film it, as one does.


Watch the series trailer here.

Related:



May 6, 2015

Cape Town Vending Machine With A Strong Message



A vending machine, spitting out coins, would you pick them up? Great way to show that a few coins can keep anyone on the streets. City of Cape Town is calling it The Change Project.

Support shelters. Not begging.

Related:

Apr 29, 2015

Head-On Collision, Only If You Fast Forward



You only see the crash with a truck if you fast forward the video by hovering over the time bar from left to right, viewing the preview thumbnail as you move. "Don't Rush" says InTouch Insurance. Not sure it's mobile friendly and branding not great, but clever video feature usage.


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