IKEA Bring The Street To Life With 3D Chalk Art

On the Streets of Australia IKEA created an optical illusion that I think is just brilliant, interactive and fun. This was done to celebrate "60 years of the IKEA catalogue". A kitchen setting was drawn on the side walk with chalk. Chalk art along with very cleverly placed physical objects like: mugs, a pan, glasses, plates and even a dog at one point (not part of the catalogue I'm sure) contributed to a unique effect when looked at from the right angel. I found it odd that although this was done in Sydney, Australia there seems to be no 'Australia' option on their website's (.com) landing page when selecting your location. Nor is there a South Africa, but this we know as well as further competition for Game, Makro and Trade Center couldn't hurt anyone. However the video does state the Australian IKEA .com.au web address and you can find it here. The soundtrack used to compliment the experience is an awesome one!

Source: Digital Buzz Blog

Nothing Sticks Like Quattro, Says Audi Using Toy Cars With Magnets

Audi put smiles on the faces of the lucky bunch who witnessed the toy cars stuck to just about anything metal around the Toranto International Film Festival. An extremely clever idea that stuck to the tag line, "nothing sticks like quattro" to the letter. I found it funny to see (or how the video portrays) that once  people starting taking the cars off and realising that it was fine to do so, they all started following. I think it is clever, because the cars are "cool" branded items that I think every person who got one, would most likely display it somewhere visible. I reckon it would have been awesome to take home a pocket Audi R8 and put it on my fridge. Would have put the word on my mouth for sure. Find out who the brilliant people responsible for the making of this were, from the link below.

Source: Chris Rawlinson - The Marketing Gentleman's Log

Google Doodle of Balls in HMTL5

Google Bouncing Balls in HTML5 Canvas from Rob Hawkes on Vimeo.

Google brought their logo to life today with multiple balls for each letter that enticed an awesome interactive experience. This is an excellent recreation of the Google doodle in HTML5 that was done by Rawkes this morning. I think this video is excellent because it is not running off Google servers and networks, but a recreation so the effect is much quicker. Fast, fun and interactive is how Search Engine Land described Google's new logo/doodle. There is speculation that it is a birthday present to Google, but people are unsure at the moment. If you know please comment below. It was a well received effort judging by the response on twitter today. Search Engine Land say something might be announced at tomorrow’s big search event that "Google is holding". Catch the post by Rawkes here. You can also see a recording of the original logo experience in plain script here.

Source: Richard Woodling on twitter and google.co.uk

Tipp-Ex Interactive Video Campaign Going Viral - Hunter Shoots Bear

The interactive videos that I have seen in the last few months have been of a very high standard. Tipp-Ex or shall I say "BIC World Stationary" have released this epic story video that is supper cheesy, but should make you laugh. The ability to get people involved with the brands message or product in a fun way, drives viral behaviour and this campaign is doing exactly that (right now, here). Of course the share buttons are well in your face to share the experience, but I think the action of the viewer is so relevant. It makes you re-type things, like you would when using the product (ok, writing on paper instead). According to Chris Rawlinson, 50 video responses have been made and I recommend you try some of the cool phrases in his post by linking to it here! 

I like how the videos on the second landing page show a views amount image. SHOOT has 750 283 views and DON'T has 750 283 views - exactly the same, I wonder why. At this present time, the welcome video has been watched 685 890 times. So maybe this is a prediction, a fraction below their target amount of views. I am sure they will exceed or reach 100 000 more views soon. I do not want to give anything away, but whatever you choose it directs you to the same place. The video just gets brilliant from there on so play with it when you have some time. RRAAAARRR (man bear runs wild). I chose to type the same headline, "shoots" after a while and was glad that they took care of this finer detail. I reckon next time I use Tipp-Ex (may be ages from now), I will think of these videos. Have fun with it..

Added note: I looked this morning at the YouTube video and less than 24 hours later it now has 1 208 451 views. Massive! On the 7th of September, just 4 days later the video is sitting just shy of 3.5 million views. Considered a viral campaign, great job Tipp-Ex. Also added, I liked the 404 error message if type is unknown and the parental sensory on explicit actions, still entertaining.