May 29, 2015

A Remarketing Banner That Makes You Like Banners

This remarketing strategy is completely different to the norm. Usually online advertisers use remarketing to re-engage previous users of their website. 3M decided to give users the digital equivalent of a sticky note, fully interactive and customisable; so the banners you see following you around the internet are notes you want to remember, rather than hard sell messages that can often lead to ad fatigue and irritation. Did it sell more Post-It products? I'm not sure. Did it allow potential customers to participate with the campaign, add value and yield positive brand sentiment? I think so.

May 21, 2015

Redbull Kiteboarder Shoots Series in Cape Town

Kiteboarder Ruben Lenten, King of the Air winner has great things to say about Cape Town in a new and personal 10 part series. Proposes up the Garden Route using his drone to film it, as one does.

Watch the series trailer here.


May 6, 2015

Cape Town Vending Machine With A Strong Message

A vending machine, spitting out coins, would you pick them up? Great way to show that a few coins can keep anyone on the streets. City of Cape Town is calling it The Change Project.

Support shelters. Not begging.