To marketers, being able to catch consumers at their "magic moment" of interest and target users by demographic segments, means great things for both advertiser and consumer.
Engage with your audience:
- research your consumer and social demographic factors, listen to them. Use Google and social media search algorithms to gain insight into your customers behavior. Learn what interests them in order to better your success rate being more probable.
- interact with relevant content for your audience to begin the exchange. With social media a consumer dedicates a certain amount of time to explore what is trending on the screen in-front of them. When finding something of potential interest, the customer activates an ad. At this "magic moment" is when you, the marketer have a chance to engage. This is a crucial time in your campaign.
- ensure a good user experience for your consumer. Ensure all channels are communicating the same message to ensure maximum ROI on your marketing, try avoid having too many silos. Remember you want the visitor to feel as if they have left their mark somewhere with your brand and engaged as they wished. Keep-up the relationship, communicate back and respond to messages and feedback as much as possible.
Consumers interact with a brand, but now have the chance to network and interact with other people who have similar interests. Example, a Facebook fan page; people can write wall posts and leave comments that are visable to all other fans. They connect with the brand and have the means to communicate with others related to that brand. This gets the exchange and engagement going, which starts to develop into relationships. This should be cultivated and nurtured for a sustainable future between, brands and consumers.
"Magic Moment" anywhere, anytime
Web1.0 was seen as the platform where customers consumed and that was indeed, just that. Web2.0 allows for mutual consumption and exchange. If in the first 1.0 you could only read...now in 2.0, you can read and write. Big brands such as, Dell, Coca Cola, Doritos, Pepsi and plenty others have endorsed social media marketing campaigns and seen huge results. Measurablitlty is debatable, but watch this space for further updates breaking this article down into more focused areas.
"For those not convinced, here is a presentation for you. The adrenaline building tune playing in the background and useful info help get one through the mind blowing 4.23 minutes of shear social media facts"