Google Zeitgeist 2012

There it is, the release of Google Zeitgeist 2012, an annual review of how the world searched.

Related:

• Google Zeitgeist 2011

YouTube Pre Roll Ad Campaign - 5 Seconds

Brilliant idea based around the YouTube TrueView ad "Skip" button, offering a more favourable action.

via

You Could Handwrite Your Google Search

It will soon be possible to search Google by writing on the display of a touch-screen device (Etch A Sketch). Some haters on the video comments, but I'd like to 'play' with it, being opt-in it's all good.

This guy is hardcore! Killing long tail keywords?

All you need to know about Google Handwrite, thoughts?

Converse Domaination AdWords Campaign

Converse Domaination from Ross Martin on Vimeo.

Converse use AdWords to create an interactive campaign around Google search. The first branding campaign to target "low cost", low competitive keywords that are targeted directly to their audience.  They related to what their audience were searching for and launched relevant campaigns every week. All campaigns pointed to converse.com. Traffic flowed to the home Converse site and so the online consumer community grew. On the Converse website, check out the "play" tab for the fun stuff.



Kudos to Nick Soper for bringing this campaign to my attention.