May 25, 2010

The RED Lazarus Effect Campaign

This RED initiative will be globally released in 52 different languages. Many HIV positive people are able to tell their stories thanks to 40c a day for 2 tablets. Trying to win the fight against HIV and AIDS may be impossible, but education and awareness is key. Thanks to these celebrities for getting involved. "Watch Bono, Penelope Cruz, Hugh Jackman, Don Cheadle, Gwen Stefani, Gabourey Sidibe, Common & so many more friends of (RED) show the power of what 40 cents can buy."

ChatRoulette also released a video with a similar idea in mind, which you can catch here (digitalbuzzblog).

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