BMW Projection Mapping South Africa

BMW South Africa (iLogic) created an interactive gaming experience using Tablets, projection mapping and Facebook Connect. The prize? One of six Mission Impossible 4 model cars, per venue. Johannesburg, Durban, Cape Town and Plettenburg Bay, ±105,300 race results shared on Facebook.

3D Projection Mapping in Cape Town by Wrigley's

Wrigley's 5 Projection Cape Town from Dont Party on Vimeo.

Wrigley's brought the first ever 3D Projection Mapping experience to South Africa, both in Johannesburg and Cape Town. This is also the first user generated projection, allowing internet users to create their own projections with the chance of seeing them in real life. Based on the 5 Experience campaign for 5 Gum and incentivised with the prize of winning tickets to see french electronic DJ, Etienne De Crecy live on the 27th (Joburg) or 28th (Cape Town). Free 5 Gum samples were available and the projection lasted more than an hour. At times, I felt the projections were a bit repetitive and the crowd of people watching consisted of a massive ±100 people (i.e. not that many). Promo guys and gals were walking around with iPad's taking people's email addresses, but without a name. So they are clearly not planning to address you personally in future communications. I see in the above video from Don't Party, there was an interactive element too, but I must have missed it. About 840 projections have been created on the website and it was great to see in South Africa. I had trouble with my video's, but here are some pictures.

The Surface - Notice the 2 Massive Projectors!

Watermelon, Peppermint and Spearmint - red, blue, green

Promo Tent - Enormous Crowd

some projections looked just like a graphic equalizer

The Gum

Thanks to Agnes for letting me know about it!
See the Facebook page here and campaign site here!

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Sydney Opera House Projection Mapping

A unique 3D Projection Mapping celebration, this time only a sneak peak and on tricky surface. The full projection will be happening on Sunday for the Grand Finale of the YouTube Symphony Orchestra. I am impressed at this one in particular, because it's not your normal symmetrical building. Any ideas as to where the projection rig is?

Cheers: Google

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Hot Wheels 3D Projection Mapping

Unbelievable! The best 3D projection mapping that I have seen to date, for its theme, usage of the area and overall storyline. Hot Wheels brought some really cool animations into this activation at Customs House in Sydney, Australia. Cars, fire, skulls, sharks, pistons, racing and speed are all in this! Two thumbs up, click play and ENJOY.

Cheers DigitalBuzz

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Toyota Auris Hybrid 3D Projection Mapping

The Toyota Hybrid Synergy Drive has the unique ability to recycle it's energy and the projection mapping is spot on in displaying this. For a car lover it just makes it even better, especially the Transformer type movements in the beginning/end and the way the car is brought to life by the visuals. A great piece of work by Glue Isobar in London and the tag line of the campaign being, "get your energy back". This was revealed in October this year, but I just wanted to remember it here as it's simply one of my favourites.

Red Bull Interactive 3D Projection Art on Snow

Red Bull - Off The Planet 3D projection mapping was created by ENESS in Melbourne Australia. Red Bull snow board riders and skiers took to the ramp that came to life as they jumped over it and soared through the air. In the middle a 20-foot "sphere" was the object to clear. Not just any object though, they used infrared cameras that enabled the imagery to follow the riders as the jumped over the ramp. The arrangement of colours and visuals is excellent to watch and being a lover of technology and all adrenaline releasing sports, I really enjoyed this.

Source: Gizmodo and Das Modular's twitter feed