Facebook Ad Campaign - Brand Video

Although not mentioned in the video, Facebook's first ad campaign was created to celebrate the milestone of 1 billion monthly users, good idea around connectivity, very average execution.

www.arechairslikefacebook.com

Mobile Year in Review 2011

Is the pen mightier than the sword? Probably not, but the mobile device might be. 2011 wasn't just the year of mobile, it was the year that mobile took over the world, as they say in this video, along with some mind blowing stats. Exciting growth in 2011 and another awesome video following last years.

by MobileFuture

Related Posts:

• YouTube Rewind 2011
• Google Zeitgeist 2011
• Social Media 2011 Statistics
• 2010 in Review

Social Media 2011 Statistics

Similar to Social Media Revolution, an informative infographic video of Social Media activity in 2011.

Facebook:

1. 11% of the world population have an account.
2. There are more Facebook users (±800mil.) than motor vehicles (±750mil.) in the world.
3. 50% of users log-on daily.
4. The average user has 130 friends.
5. The average user spends 700 minutes per month on Facebook.
6. Every 60 seconds: 510 000 posted comments. 293 000 status updates. 136 000 photos uploaded.      
7. Ferrari sold 5329 cars last year, but gained 5 267 367 fans.
8. Facebook accounts for 10% of all mobile data on iPhone's.

Twitter:

1. 225 million users.
2. 150 million tweets per day, which equates to 1736 per second.
3. Highest record of tweets per second is 8900.
4. The average user has 115 followers.
5. Lady Gaga has the most followers on Twitter: 15 864 378 followers.

LinkedIn:

1. 135 million 'users', which is more than 15x the population of New York City.
2. A new member joins LinkedIn every 2 seconds.
3. Age of members: 18-24 = 21% | 25-34 = 36% | 35-54 = 36% | 55+ = 7%
4. Membership includes executives from every company listed on the Fortune 500.

YouTube:

1. 490 million unique visitors.
2. 92 000 000 000 page views per month, leading to 700 000 000 playbacks recorded last year.
3. 35 hours of video is uploaded per minute.
4. "more video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years."
5.  Justin Bie(what's his name)'s, "Baby" video has had over 659 070 256 views.

Flicker: 3500 pictures uploaded per second.

Google+: already has more than 50 million users.

Instagram: more than 150 million photos have been uploaded.

Foursquare: over 2 million check-ins per week.

Smartphone owners are 2x more active on social media than non smart phone owners,

60 % admit to using their devices while in the bathroom and woman (55%) 

are more active on social media than men (45%).

Social Code's Success for Southern Comfort SA

Social Code is an innovative digital agency that offers social media, mobile and development services. Southern Comfort, an alcoholic spirit was founded by Martin Wilkes Heron in 1874 and Social Code were assigned the task of introducing Southern Comfort SA to the consumers in the digital space with a fun and rewarding level of interaction. Based on key competitors in social media, the goal was set for Social Code to build a community around the Southern Comfort brand of around 6000 members in 12 months. A strategy was well thought out and the "Time to Lime" competition campaign was born. Social Code developed a fun and interactive app on Facebook that allowed users to add lime wedges to their pictures and then share them.

Southern Comfort SA

Simple and easy to share, over 926 photos are already uploaded onto Facebook every second. The mechanic simply allowed users to have a little bit of fun with the brand as an extension of that existing habit.
Participants who shared pictures were immediately entered into the competition to win weekly prizes. Southern Comfort SA leveraged their offline activity to re-enforce their digital presence, which was vital to the success of online engagement.

The results were impressive to say the least. Justin Hartman, CEO of Social Code said, "The fan page grew to almost 6,400 fans in a record time of just 3 short months and the consistent adoption rate of almost 100 fans per day was impressive in a South African context”. Matt Visser, a digital strategist who also worked on the campaign added, "What we managed to get right with the team at Social Code wasn't inventing a new mechanic or trying to be too clever, but just providing a fun, simple interaction which was essentially just a little extension to the habitual behavior of their relevant target audience. Being a part of an effective campaign is always rewarding, but it's mostly a result of having regular fresh content and the team dedication to respond to every user action, almost immediately, this is something Social Code is definitely getting good at. Real time interaction, it really helped".

See the Southern Comfort SA Facebook Page.
Catch Social Code's post.

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Facebook Serving as the Ultimate Daily Diary

A really nice thought, that looking back at our Facebook profiles in 20 years time will be visually gratifying and a long trip down memory lane. Even looking through profile pictures back to the very first, I for one had a good laugh at how young I looked then (still am). An excellent video by Maxime Luere that has changed the way I will look at uploads and updates. Not just as current news, but a future investment of memories.

Source: FurlongPR