Ads Mitchell - Castle Lager Spirit and the 2010 FIFA World Cup

Castle Lager really uniting the spirit of our country with this commercial. We are a diverse nation living together, teaching each other of our unique cultures and enjoying the good things South Africa has to offer. I really like this advert and wonder if it is possible to actually claim an advert as THE advert for the games? An excellent advert from Castle that touches on the unique cultural diversity of South Africans with soccer. 


An article by CNN briefly explains, "FIFA makes the bulk of its money from selling marketing and television rights, and has already generated a record $3.3 billion ahead of the June 11 kickoff in Johannesburg."