Nothing Sticks Like Quattro, Says Audi Using Toy Cars With Magnets

Audi put smiles on the faces of the lucky bunch who witnessed the toy cars stuck to just about anything metal around the Toranto International Film Festival. An extremely clever idea that stuck to the tag line, "nothing sticks like quattro" to the letter. I found it funny to see (or how the video portrays) that once  people starting taking the cars off and realising that it was fine to do so, they all started following. I think it is clever, because the cars are "cool" branded items that I think every person who got one, would most likely display it somewhere visible. I reckon it would have been awesome to take home a pocket Audi R8 and put it on my fridge. Would have put the word on my mouth for sure. Find out who the brilliant people responsible for the making of this were, from the link below.

Source: Chris Rawlinson - The Marketing Gentleman's Log

Google Doodle of Balls in HMTL5

Google Bouncing Balls in HTML5 Canvas from Rob Hawkes on Vimeo.

Google brought their logo to life today with multiple balls for each letter that enticed an awesome interactive experience. This is an excellent recreation of the Google doodle in HTML5 that was done by Rawkes this morning. I think this video is excellent because it is not running off Google servers and networks, but a recreation so the effect is much quicker. Fast, fun and interactive is how Search Engine Land described Google's new logo/doodle. There is speculation that it is a birthday present to Google, but people are unsure at the moment. If you know please comment below. It was a well received effort judging by the response on twitter today. Search Engine Land say something might be announced at tomorrow’s big search event that "Google is holding". Catch the post by Rawkes here. You can also see a recording of the original logo experience in plain script here.

Source: Richard Woodling on twitter and google.co.uk

Tipp-Ex Interactive Video Campaign Going Viral - Hunter Shoots Bear

The interactive videos that I have seen in the last few months have been of a very high standard. Tipp-Ex or shall I say "BIC World Stationary" have released this epic story video that is supper cheesy, but should make you laugh. The ability to get people involved with the brands message or product in a fun way, drives viral behaviour and this campaign is doing exactly that (right now, here). Of course the share buttons are well in your face to share the experience, but I think the action of the viewer is so relevant. It makes you re-type things, like you would when using the product (ok, writing on paper instead). According to Chris Rawlinson, 50 video responses have been made and I recommend you try some of the cool phrases in his post by linking to it here! 

I like how the videos on the second landing page show a views amount image. SHOOT has 750 283 views and DON'T has 750 283 views - exactly the same, I wonder why. At this present time, the welcome video has been watched 685 890 times. So maybe this is a prediction, a fraction below their target amount of views. I am sure they will exceed or reach 100 000 more views soon. I do not want to give anything away, but whatever you choose it directs you to the same place. The video just gets brilliant from there on so play with it when you have some time. RRAAAARRR (man bear runs wild). I chose to type the same headline, "shoots" after a while and was glad that they took care of this finer detail. I reckon next time I use Tipp-Ex (may be ages from now), I will think of these videos. Have fun with it..

Added note: I looked this morning at the YouTube video and less than 24 hours later it now has 1 208 451 views. Massive! On the 7th of September, just 4 days later the video is sitting just shy of 3.5 million views. Considered a viral campaign, great job Tipp-Ex. Also added, I liked the 404 error message if type is unknown and the parental sensory on explicit actions, still entertaining.

Athlone Towers Blasted Early for the Right Weather

This is such an awesome video by Adriano Bottega of the experience in Cape Town. On the 22 August 2010 the two Cooling Towers at the Athlone Power Station fell to the floor in about 9 seconds (from video). Nicely recorded man, epic tune and slow motion replay! The towers were built in the 1960's and have now marked another permanent move toward better infrastructure and a faster moving South Africa. Congratulations and respects to all who helped bring them down smoothly (looked like was going to tip..), safely and providing an area for public viewing.

Virgin Atlantic Plane Makeover Time-Laps Movie

Virgin Atlantic plane livery time-lapse movie from johnson banks on Vimeo.

This is an exceptional piece of art and you will never look at another plane the same again after seeing this. The chaps propped cameras around the hanger and recorded their progress. When played back at an accelerated speed it really is something brilliant to see, on a plane I mean. You know when you about to board a Boeing 747 or even an Airbus and you walk toward the plane (best when it's outside) - planes are HUGE pieces of mechanic genius! Watch this video and tell me you are not proud of what man-kind has achieved during our time on earth. Virgin Atlantic is a company that one can admire. Click on Richard Branson to find some more about him. Strange he does not own his name.com web address.
Catch Richard Brandson on twitter
Catch Virgin Atlantic on twitter

Source: Dan from an idea and creative generating place Idea Bounty

Chatroulette: Scary Approach to Brand Awareness (Parental Guidance?)

The hype is starting to build around the release of The Last Exorcism in August 2010 and with a radical approach, this time on Chatroulette. My take on it is simply this. I never knew the movie was coming out until today, this is how I got notified about the movie and this is what got me talking about it. I think they utilised the ability to pull off something shocking, perfectly matching the theme of the movie (kind of matches Chatroulette too). The two kids in the single frame looked too young for the movie, but if you watch the kid (in the blue, not the red), he says "what the f*c*" when surprised.

Imagine we could measure the amount of views and it's conversion rate of who saw the movie. The total number of views for the original video is just under 3000 so it's not massive, but I'm sure the total reach is far more and at what cost? Next to nothing.. enjoy and catch the website/trailer from here (as above)

Source: DigitalBuzzBlog

Dexter Series - Season 5 Video Trailer (what is going to happen now)

If you have not seen to the end of session 4 or are not a Dexter fan, then this is not for you (sorry, but have a look anyway if you are a fan or not). Dexter Morgan plays the role of a 'blood splatter expert'  for the Miami Police forensics department, while carrying a very 'dark passenger' through his everyday life. Tallying up trophies and taking out the trash should disgust most, yet it keeps me hooked and on his side (most of the time). I understand it to be released in the US on the 26th September, so may be a while before on South African television. What is he going to make of things this time round? I can't wait!

Catch the other Dexter trailers here: one | two | three | four

Subaru Drifting / Gymkhana by Ken Block (best driving I've seen)

This video blows my mind and if you are a car fan, this is really for you. Ken Block shows his skills in his wick'ed 2006 Subaru Impreza WRX STi. Let the movie load and then enjoy, 1 minute intro is worth it all in the end. It is really impressive to watch among all the millions of movies out there in its class. Fast corners with the back end out, crazy big donuts, tight maneuvers and look out for the 360 through the hanger! The action continues in the video below too.



Ken Block takes to the snow with the action of snow boarders along side. I have been water skiing, wake boarding, knee boarding etc. since I was a kid and when I saw a snow boarder being towed into a kicker ramp, I had a huge "oh yes" moment. Subaru recently launched the "get more g's" campaign with awesome short drifting clips driven by BMX legend Dave Mirra.

Pablo Francisco's Mexican Music in 2006 (prepare to laugh)

A classic performance by known comedian, Pablo Francisco. Pablo does the 'preview guys voice' better than the 'preview guy' does his own voice! After hearing that Pablo was performing in Jo'Burg, I sat waiting to hear if our souls in Cape Town would bear witness to the stomach ache from laughing so hard, of Pablo Francisco's funny voice impersonations. This video is a classic of his sounds, music and singing talents. I heard last night on "Tonight with Trevor Noah" that Pablo would be coming to Cape Town in about 4 months time. That is around December time, so still hopefully this year! Looking forward to seeing him at the Nandos Comedy Festival. I for one am very excited to see the show. I went to the last Nandos show and it was brilliant!

Catch @Pablo_Francisco on twitter.

Infographic - How The Internet Works

[Via: OnlineSchools.org]