Apr 6, 2010

AdsMitchell - Ubisoft Splinter Cell Augmented Reality Launch

I am a huge fan of Tom Clancy's Splinter Cell. A video game that takes time to master and is great when you do. In the day, I went and bought the trilogy and clocked them all. I have the 4th (double agent), but working from a laptop have not played it properly yet. The game is set as 1st person shooter and is a true test of stealth and action. It seems like Sam Fisher is now on a mission to find those who destroyed his family. Ubisoft are launching the 5th game in the sequel with an innovative approach. Using augmented reality to provide consumers with an interactive pre-purchase experience, brilliant!

Andy Dugdale Wrote this interesting article for Fast Company on the subject:

Ubisoft has just released an augmented reality spin-off to promote the upcoming Xbox release of Splinter Cell: Conviction, and it's the first time such a major developer has used the Layar platform for a game. Players will have a series of location-based missions that they will need to solve in Amsterdam. Here's how it works:
You, agent of the Third Echelon (okay, you, bank teller from The Hague) receive your first mission on the screen of your cell phone. It tells you whereabouts in the city you need to go and what task you need to complete. Each time you complete a task, you're sent off to the next mission. Clever, huh?

Expect bigger and better projects from the developers as this becomes more mainstream, but right now, it's hard to see this as merely a marketing tool for a new Ubisoft title. Oh, and I predict flights for Schiphol Airport will be rammed full of hardcore gamers over the next month or so. Ready your wedgie arm.

I found this story from an Augment Reality group on Facebook.

You can register to TRY the AR gaming EXPERIENCE by clicking here

splinter cell conviction trailer

This video will give you a good idea what can be expected regarding the plot and setting of the game. As far as I understand the AR experience is for mobile users only, but I stand to be corrected.

Although this article was released on the 1st of April, it is no April fools as this video will prove. The fighting scenes seem to have gotten more advanced and I am sure that this will be an exceptional gaming experience made by a genius, thanks Tom.

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