Hot Wheels Break World Record

Hot Wheels go the distance for the world record. Car stunt man, Tanner Foust drove the car down the massive 10 story ramp and cleared 332 feet which gives them the title of furthest jump in a four wheeled vehicle. Balls of steal, but it looked like he made it by a long shot without rolling the car on landing - epic suspension! Massive crowd present and another awesome piece of work from Team Hot Wheels.

Catch the Facebook page here & a Hot Wheels 3D Projection here.

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Danny MacAskill in Cape Town

Believe it! Redbull pro trials bike rider Danny MacAskill uses Cape Town as his "playground" to promote the Leica V-Lux 30 Camera. He caught my attention last year with the release of the epic short film, "Way Back Home" and you can see my post about it here. It truly is an awesome sight to see him showing off his talent on local streets. Highlights from this video include: the aerial shots around the CBD, tail-whip off high ledge, the gap he jumps (without much speed) between the bridges where the Giant Vuvuzela was over the 2010 FIFA World Cup and the sunset shots near the Glen. Massive respect to the man!

Catch Danny at La Med being interviewed on the making-of with some extra footage here.

3D Projection Mapping in Cape Town by Wrigley's

Wrigley's 5 Projection Cape Town from Dont Party on Vimeo.

Wrigley's brought the first ever 3D Projection Mapping experience to South Africa, both in Johannesburg and Cape Town. This is also the first user generated projection, allowing internet users to create their own projections with the chance of seeing them in real life. Based on the 5 Experience campaign for 5 Gum and incentivised with the prize of winning tickets to see french electronic DJ, Etienne De Crecy live on the 27th (Joburg) or 28th (Cape Town). Free 5 Gum samples were available and the projection lasted more than an hour. At times, I felt the projections were a bit repetitive and the crowd of people watching consisted of a massive ±100 people (i.e. not that many). Promo guys and gals were walking around with iPad's taking people's email addresses, but without a name. So they are clearly not planning to address you personally in future communications. I see in the above video from Don't Party, there was an interactive element too, but I must have missed it. About 840 projections have been created on the website and it was great to see in South Africa. I had trouble with my video's, but here are some pictures.

The Surface - Notice the 2 Massive Projectors!

Watermelon, Peppermint and Spearmint - red, blue, green

Promo Tent - Enormous Crowd

some projections looked just like a graphic equalizer

The Gum

Thanks to Agnes for letting me know about it!
See the Facebook page here and campaign site here!

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Magnum Pleasure Hunt Browser Game

Magnum are launching a new ice cream into their pleasure range. At first glance this looks like another common browser game, but this my dear friends completely blew my mind. Running around the web collecting as many bonbon's as possible in search of the ultimate pleasure is the aim. The user feels like the stage is set over many websites, but it is explained to be one big giant banner. The game incorporates Facebook Connect and allows you to challenge friends via email request once you reach the final pleasure. It truly is impressive how they integrate the images with game play and without further adieu CLICK HERE to play!

I'm swinging on a screen, just swinging on a screen.

This chick is seriously talented!

A Saab that runs on bonbon's

Dun dun dun, I will leave what comes next a surprise.

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KLM - Fly2Miami Dance Flight

KLM kicking backsides again using social media and proving that they, 'take their customers seriously'. Reopening their flight from Amsterdam to Miami was done with a bang! The dance floor in the sky, which set a new Guinness World Record came about from two DJ's (Sied Van Riel being one) wanting the flight to be about a week before! In return for acknowledging the request, they promised to fill the plane! KLM heard, responded, picked eager passengers wisely and the, "It all started with a tweet" campaign was born with the #Fly2Miami hashtag. The flight must have been uniquely high and incredible.. if you're a non smoker?

Cheers: viralblog

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Red Bull Augmented Reality Racing

Red Bull is no stranger to the world of creative, interactive and engaging advertising. This great idea provides an interactive and innovative way to entertain the consumer, allows gamers to challenge other racers and you can opt-in to be notified in real time if you are beaten on the leader board. The beauty of this is that you get to create the race circuit and it promotes repeat interaction from the gamer. Check out the game site.

If you are in Cape Town this weekend, be sure to catch the Red Bull F1 car tearing up Marine Drive (details).


Cheers: Mobile Marketer

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Sydney Opera House Projection Mapping

A unique 3D Projection Mapping celebration, this time only a sneak peak and on tricky surface. The full projection will be happening on Sunday for the Grand Finale of the YouTube Symphony Orchestra. I am impressed at this one in particular, because it's not your normal symmetrical building. Any ideas as to where the projection rig is?

Cheers: Google

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Lynx Excite Fallen Angels Augmented Reality

The Lynx Excite angels who represent the new fragrance from Axe, surprised the public at Victoria Station in London with a fantastic Augmented Reality installation. I like the venue choice and positioning within the station as many people could enjoy the experience at the same time from the big screen. Catch the video advert ("even angels will fall") or see the Facebook page for more.

Cheers: Buzzilla

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Hot Wheels 3D Projection Mapping

Unbelievable! The best 3D projection mapping that I have seen to date, for its theme, usage of the area and overall storyline. Hot Wheels brought some really cool animations into this activation at Customs House in Sydney, Australia. Cars, fire, skulls, sharks, pistons, racing and speed are all in this! Two thumbs up, click play and ENJOY.

Cheers DigitalBuzz

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Nissan's Sneaky Test Drive Tactic

Titled, "The accidental test drive" the new Nissan Patrol gets other SUV drivers to do exactly that. They used the Nissan Patrol, fastest in its class to park other SUV drivers in. Leaving a note on the windscreen, "Soray had to run, feel free toget inside and move car sorry" to entice them to move (test drive) the vehicle. As the car started it woke up with a voice coming through the audio, boasting about the cars features perfectly. Sneaky way to get people in the car, but they do apologise for it in the introduction which I liked. Over 78% converted and booked a real test drive!