Red Bull is no stranger to the world of creative, interactive and engaging advertising. This great idea provides an interactive and innovative way to entertain the consumer, allows gamers to challenge other racers and you can opt-in to be notified in real time if you are beaten on the leader board. The beauty of this is that you get to create the race circuit and it promotes repeat interaction from the gamer. Check out the game site.
If you are in Cape Town this weekend, be sure to catch the Red Bull F1 car tearing up Marine Drive (details).
Cheers: Mobile Marketer
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