Mar 11, 2011

Nissan's Sneaky Test Drive Tactic

Titled, "The accidental test drive" the new Nissan Patrol gets other SUV drivers to do exactly that. They used the Nissan Patrol, fastest in its class to park other SUV drivers in. Leaving a note on the windscreen, "Soray had to run, feel free toget inside and move car sorry" to entice them to move (test drive) the vehicle. As the car started it woke up with a voice coming through the audio, boasting about the cars features perfectly. Sneaky way to get people in the car, but they do apologise for it in the introduction which I liked. Over 78% converted and booked a real test drive!


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