Magnum Pleasure Hunt Browser Game

Magnum are launching a new ice cream into their pleasure range. At first glance this looks like another common browser game, but this my dear friends completely blew my mind. Running around the web collecting as many bonbon's as possible in search of the ultimate pleasure is the aim. The user feels like the stage is set over many websites, but it is explained to be one big giant banner. The game incorporates Facebook Connect and allows you to challenge friends via email request once you reach the final pleasure. It truly is impressive how they integrate the images with game play and without further adieu CLICK HERE to play!

I'm swinging on a screen, just swinging on a screen.

This chick is seriously talented!

A Saab that runs on bonbon's

Dun dun dun, I will leave what comes next a surprise.

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KLM - Fly2Miami Dance Flight

KLM kicking backsides again using social media and proving that they, 'take their customers seriously'. Reopening their flight from Amsterdam to Miami was done with a bang! The dance floor in the sky, which set a new Guinness World Record came about from two DJ's (Sied Van Riel being one) wanting the flight to be about a week before! In return for acknowledging the request, they promised to fill the plane! KLM heard, responded, picked eager passengers wisely and the, "It all started with a tweet" campaign was born with the #Fly2Miami hashtag. The flight must have been uniquely high and incredible.. if you're a non smoker?

Cheers: viralblog

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Red Bull Augmented Reality Racing

Red Bull is no stranger to the world of creative, interactive and engaging advertising. This great idea provides an interactive and innovative way to entertain the consumer, allows gamers to challenge other racers and you can opt-in to be notified in real time if you are beaten on the leader board. The beauty of this is that you get to create the race circuit and it promotes repeat interaction from the gamer. Check out the game site.

If you are in Cape Town this weekend, be sure to catch the Red Bull F1 car tearing up Marine Drive (details).


Cheers: Mobile Marketer

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Sydney Opera House Projection Mapping

A unique 3D Projection Mapping celebration, this time only a sneak peak and on tricky surface. The full projection will be happening on Sunday for the Grand Finale of the YouTube Symphony Orchestra. I am impressed at this one in particular, because it's not your normal symmetrical building. Any ideas as to where the projection rig is?

Cheers: Google

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Lynx Excite Fallen Angels Augmented Reality

The Lynx Excite angels who represent the new fragrance from Axe, surprised the public at Victoria Station in London with a fantastic Augmented Reality installation. I like the venue choice and positioning within the station as many people could enjoy the experience at the same time from the big screen. Catch the video advert ("even angels will fall") or see the Facebook page for more.

Cheers: Buzzilla

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Hot Wheels 3D Projection Mapping

Unbelievable! The best 3D projection mapping that I have seen to date, for its theme, usage of the area and overall storyline. Hot Wheels brought some really cool animations into this activation at Customs House in Sydney, Australia. Cars, fire, skulls, sharks, pistons, racing and speed are all in this! Two thumbs up, click play and ENJOY.

Cheers DigitalBuzz

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Nissan's Sneaky Test Drive Tactic

Titled, "The accidental test drive" the new Nissan Patrol gets other SUV drivers to do exactly that. They used the Nissan Patrol, fastest in its class to park other SUV drivers in. Leaving a note on the windscreen, "Soray had to run, feel free toget inside and move car sorry" to entice them to move (test drive) the vehicle. As the car started it woke up with a voice coming through the audio, boasting about the cars features perfectly. Sneaky way to get people in the car, but they do apologise for it in the introduction which I liked. Over 78% converted and booked a real test drive!

Citroën C3 "Bip Bip" Advert

The H Agency have produced this cleverly funny advert for the Citroën C3. Although it is claimed to be set in France, I noticed a few scenes from Cape Town in the advert. This "Mr Bean" looking chap who drives an old car, brilliantly acts out the catch phrase for the advert with sounds that most modern day cars make. Bip Bip

The Art of FLIGHT Snowboarding Movie Trailer

Starring Travis Rice and a team of talented adrenaline junkies, Redbull Media House and Brain Farm Digital Cinema bring, "The Art of Flight" to screens in September 2011! Truly epic scenes, crazy skills and a storyline that follows Redbull's reputation for brilliant extreme videos. Snowboarding madness has been captured in Alaska, Chile, Aspen, Patagonia, Jackson Hole, British Columbia, Wyoming and others. I look forward to seeing the full movie, but for now the trailer is well worth watching, I promise you!

M&M's Internet Space Heroes Game

M&M's and apparently BBDO Denmark are making me smile! Flying a little space ship around your screen and getting to blow up every website is cool. A party trick for any occasion and it is simple to install:

• click through to the website and...
• drag the blue space ship on the left into your bookmarks bar.
• http://www.m-ms.dk/spaceheroes 

• go to any site, click the Bookmarked link and BANG -     Direction Arrows & Space Bar.