Nov 11, 2010

Toyota Auris Hybrid 3D Projection Mapping

The Toyota Hybrid Synergy Drive has the unique ability to recycle it's energy and the projection mapping is spot on in displaying this. For a car lover it just makes it even better, especially the Transformer type movements in the beginning/end and the way the car is brought to life by the visuals. A great piece of work by Glue Isobar in London and the tag line of the campaign being, "get your energy back". This was revealed in October this year, but I just wanted to remember it here as it's simply one of my favourites.


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