Cape Town Bike Festival: What to Expect?

The Cape Town Bike Festival is the first of its kind to ever come to Cape Town and looks like it's not to be missed! The festival runs from the 16-18th of December 2011 at the Cape Town Stadium and will showcase everything from custom motorbikes to massive freestyle action. Seether will be performing on the Friday night and there seems to be a load of other entertainment too, including an expo filled with biker gear.

Get festival tickets here or register online for the full 3 day package.

P.S. if you are a motorbike enthusiast, connect with Digital Bikers now!

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Omo - One Slap Funny South African TV Ad

Brilliant! The "One Slap" ad for Omo makes me laugh every time! Not your typical 'dirty before, clean after' washing cleaner ad. I think I would have an accident in my pants if I saw my mom's domestic, "Mavis" scold her like this - "Woo ehh eh Mrs Mitchell, only white sugar in my coffee".

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See credits on MrCapeTown.co.za

X Factor's Emmanuel Kelly is Mind Blowing!

X Factor audition trooper, Emmanuel Kelly will not only BLOW your mind, but will make you thankful for everything that you have in your life! Let it load while you prepare to be moved.

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Wingsuit Extreme Video, "Grinding the Crack"

Intense nail biting, but epic wingsuit video, this oke laughs at near death! Cool soundtrack to the madness!

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Nandos: Rugby World Cup 2011 Print Ad

Another great tactical ad from Nandos, Words advised to the Bokke for the Rugby World Cup 2011, "Moer Hulle"!



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Dexter Season 6 - Video Trailer

I am by no means a "series junkie", but Dexter has held my attention from the very beginning to the end of season 5. Showtime's Emmy nominated drama series, starring Michael C Hall and the crew are now almost ready to present season 6. Dexter suggests to be taking a religious route this time with the tag line, "This fall he'll make you a believer". Rumor has it that the show will air in South Africa on M-NET in 2012, but I think we all know that there is an alternative. I cannot wait. Enough said. Enjoy the trailer!

Become a "dark defender" on Facebook here.

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Airlines Adoption of Social Media (infographic)

Although this information does not take all airlines into account, the data collected is very impressive in favour of Social Media. Some points that stood out for me in this infographic video are as follows:

• 89% of all businesses in 2011 expect to engage in Social Media
• Delta tweets 63.9 times a day
• Delta was the first airline to allow ticket reservations and check-ins via Facebook
• 40% of airlines are actively looking to expand their Social Media teams
• Virgin America receive 96% positive opinion

For a larger view click here.

Given the stress involved around flying and the need for instant gratification, social media serves as the perfect tool for real time communication with passengers. Airlines are dedicating resources to social media in two ways, an Integrated (internal) or Dedicated (hired) model and both are effective, but it is interesting to note that more social media staff does not mean more reach. Airlines who engage and collaborate with their audience through social media are more empowered to efficiently and conveniently monitor and improve their brand reputation. In a world of terrible call centers and long queues, social media is fantastic in allowing brands to respond to mentions immediately and we all know that people like to feel they have been heard.

Meet your customers where they are!

See an example of how KLM responded via social media.

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Social Media Revolution 2011 by Erik Qualman

Erik Qualman is back again in 2011 for the next installment of the Social Media Revolution videos, based on his book Socialnomics. The song for this video is called Baba Yetu by Christopher Tin and although I like the African sound, I much prefer the Fat Boy Slim tune in his previous videos. Some facts that stood out for me in this video are as follows:

• over 50% of the world population is under 30 years of age.
• this year Facebook topped Google for weekly site traffic.
• 1 in 5 couples meet online | 3 in 5 gay couples meet online.
• 1 in 5 divorces are blamed on Facebook.
• 50% of mobile internet traffic in the U.K is for Facebook.
• eReaders surpassed traditional book sales.
• social gamers buy $6 billion in virtual goods | movie goers only buy $2.5 billion in real goods.
• if Wikipedia was a book, it would have 2.25 million pages & take 125 years to read.
• 90% of consumers trust peer recommendations.

Catch my previous post on the Social Media Revolution 2! (2010)
Also see the first Social Media Revolution infographic video. (2009)

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Angry Birds: Life Size & Interactive from T-Mobile

Angry Birds in real life with real exploding pigs and destruction. T-Mobile bring you this very cool activation in Barcelona, Spain and the video has already seen over 3.2 million views in just four days! Best part is that the whole thing is controlled by smart phones. Even the band is real and jamming the Angry Birds theme song. Very well done indeed! Remember the Angry Birds playable cake?

Us BlackBerry device "limited" people can still play Angry Birds on Chrome!

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Social Code's Success for Southern Comfort SA

Social Code is an innovative digital agency that offers social media, mobile and development services. Southern Comfort, an alcoholic spirit was founded by Martin Wilkes Heron in 1874 and Social Code were assigned the task of introducing Southern Comfort SA to the consumers in the digital space with a fun and rewarding level of interaction. Based on key competitors in social media, the goal was set for Social Code to build a community around the Southern Comfort brand of around 6000 members in 12 months. A strategy was well thought out and the "Time to Lime" competition campaign was born. Social Code developed a fun and interactive app on Facebook that allowed users to add lime wedges to their pictures and then share them.

Southern Comfort SA

Simple and easy to share, over 926 photos are already uploaded onto Facebook every second. The mechanic simply allowed users to have a little bit of fun with the brand as an extension of that existing habit.
Participants who shared pictures were immediately entered into the competition to win weekly prizes. Southern Comfort SA leveraged their offline activity to re-enforce their digital presence, which was vital to the success of online engagement.

The results were impressive to say the least. Justin Hartman, CEO of Social Code said, "The fan page grew to almost 6,400 fans in a record time of just 3 short months and the consistent adoption rate of almost 100 fans per day was impressive in a South African context”. Matt Visser, a digital strategist who also worked on the campaign added, "What we managed to get right with the team at Social Code wasn't inventing a new mechanic or trying to be too clever, but just providing a fun, simple interaction which was essentially just a little extension to the habitual behavior of their relevant target audience. Being a part of an effective campaign is always rewarding, but it's mostly a result of having regular fresh content and the team dedication to respond to every user action, almost immediately, this is something Social Code is definitely getting good at. Real time interaction, it really helped".

See the Southern Comfort SA Facebook Page.
Catch Social Code's post.

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