Hello, you're awesome!

Thanks for visiting, I'm a digital advertising guy by day, outdoor lover in-between and travel junkie. My wife, son and dog; friends, family, job, bikes, networking, bodyboarding, mountain biking, cold beer, good wine, easy-over fried eggs, drums, card games and being better today than I was yesterday are some things I value and enjoy. The cup is always half 'full' and I like to make things happen. Welcome, howzit, please browse around and get in touch, take care, Adam, aka Ads.

This is where I will sporadically document cool marketing campaigns, extreme/action sport madness and my GoPro videos covering local MTB trails, travel, Cape Town, adventure and... whatever.

- Bachelors Degree in Communication Sciences and Business Management (UNISA). 
- Google: Ads,
 Analytics, Tag Manager
- DoubleClick: Search, Campaign and Bid Manager
- Facebook: Blueprint Direct Response
- Bing Ads

- Digital Media Director @99c.
- Performance driven, highly targeted and measurable online advertising.

- Search, Display, Video, Mobile and Social Media.
- My Google Ads and Analytics online course RADS Academy.
- My digital advertising consultancy RADS Digital.
- Get in touch

I'm an online advertising specialist who is passionate about driving business growth through integrated, data driven and customer centric digital performance strategies. I believe in always adding value to solve real business problems and nurturing relationships for long term growth.

Brands I've worked with in my 10 year career so far: Toyota (SA, North America and Europe), Shoprite Holdings (Africa), Club Med, AA, Harley Davidson, Pepkor, Pick n Pay, Absa, Sanlam, Proctor & Gamble (Global), Acer, Sage, ADT, Coronation, Digicape, Pharma Dynamics, Pizza Hut, Haagen Dazs, Clickatell, Distell, General Motors, Cash Crusaders, Clicks, Jose Cuervo and more.

"Find a job you enjoy doing and you'll never work a day in your life" - Mark Twain

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Previous agency


  • Silver Bookmark - Paid Search Category - Prime Meridian Direct (2014).
  • Silver Loerie - Digital Integrated Campaign – Project Trapped (2015).
  • Silver Bookmark - Excellence in Paid Search Marketing (2016).
  • Bronze Bookmark - Paid Search Category - Toyota North America (2017).
  • Silver Bookmark - Excellence in Paid Search Marketing (2017).

Massive thanks to my buddy Patrick for designing the blog header (back in the day), Contact Patrick De Nobrega if you need strategic and creative design, illustration or lettering.

Super cheesy, but click out to my YouTube channel and watch a few videos: