Jan 19, 2011

Mini vs Monster Truck Advert

At first glance this Mini advert seems to be just an entertainer without much reference or information regarding the product. However, on further inspection they clearly have put a lot of effort into trying something new. Set in Las Vegas at the Sam Boyd Stadium, the monster truck attempts to clear the 15.52 meters of the Mini family (convertible, clubman, hatch and countryman). What makes this advert special is that it is the first to use 3D slow-motion technology and if you have a 3D ready screen, be sure to check out the 3D version. For more information and pictures, see the official site and to see if the driver really made it first time, see the 'making of video' for this Mini advert.


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