Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Aug 7, 2018

Netflix - No Installation Required



A funny Netflix ad featuring local comedian Jason Goliath as an installation technician, takes the piss out of DSTV's laborious process for connection. The ad launched shortly after MultiChoice announced their disapproval of Netflix not being regulated like other TV stations in South Africa.



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Jun 18, 2016

Buzzbike: Bicycles as Rolling Adverts




Buzzbike gives Londoners a free bicycle if they are prepared to be a rolling advert and ride it 12 times a month and park it securely outside. The bike is built by Cooper (Mini), uses Bluetooth and apps to measure activity, and enable community communication, plus advertisers can specify geographic preferences for promotions. Good for the environment, good for the people riding them = brilliant!


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Jun 17, 2016

Old Irish Beer - Real Virtual Reality Experience



Most people don't trust exaggerated advertising slogans, To launch a new Old Irish craft beer they came up with "Discover the real taste of Ireland" and delivered exactly that via real virtual reality.


View the case study video.

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Jun 3, 2016

BMW S1000RR Bus Stop Activation in Cape Town



I'm a fan of motorbikes and Cape Town. This is a very clever activation at a bus in Cape Town to showcase the BMW S1000RR, capable of doing 0-100km/h in 3 seconds, "blink and you'll miss it".


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May 12, 2016

Pets With Credit - A Dogumentary



Cute alert, with a real message from Interac. did he really need that leather jacket?


Apr 22, 2016

A Digital Billboard With Balls



Australian based men's trucks company Bonds decided to show the comfort of their underwear by illustrating via a large digital billboard, how men's balls react to temperature. Ballsy ad in Melbourne.


See their reaction to a trim here.
Also their reaction to telcum powder here.

You might like the Carlsberg Billboard

May 29, 2015

A Remarketing Banner That Makes You Like Banners



This remarketing strategy is completely different to the norm. Usually online advertisers use remarketing to re-engage previous users of their website. 3M decided to give users the digital equivalent of a sticky note, fully interactive and customisable; so the banners you see following you around the internet are notes you want to remember, rather than hard sell messages that can often lead to ad fatigue and irritation. Did it sell more Post-It products? I'm not sure. Did it allow potential customers to participate with the campaign, add value and yield positive brand sentiment? I think so.


Dec 14, 2013

WestJet Surprise Passengers for Christmas



Incredible Christmas surprise by WestJet. Passengers scanned their boarding pass to have a personal chat with a WestJet Santa Claus, but they took the conversation a lot further. Heart warming.


Aug 1, 2013

Toyota RAV4 Outdoor Website in South Africa



Innovative idea to reach the outdoor Toyota RAV4 target market, they built a life-size website along a 1.8 km mountain bike trail in Bryanston Cycle Park, Johannesburg. Video explains the installation.




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Jul 25, 2013

Douwe Egberts Yawn For Coffee Vending Machine



Douwe Egberts is not new to clever vending machine activations, but I like that this was done locally at O.R Tambo International Airport in South Africa and turned over 210 yawns into smiles. Using facial recognition, tired travelers simply yawned at the vending machine to activate it and dispense their free cup of Douwe Egberts coffee.


Related:

Jul 23, 2013

Checkers - Gordon Ramsay Meets Nataniël



The new Checkers ad is quite funny, Gordon Ramsay and Nataniel in the same kitchen.

I'm going to try translate the Afrikaans for some:
  1. I'm here to make sure he doesn't swear.
  2. My aunt lies like that on the stoep when it's warm.
  3. Shame he's not that bad. 
Here's the making of video.

Jul 22, 2013

Beneful - Dog Rube Goldberg Machine



Who doesn't love a Rube Goldberg machine video or puppies? Beneful brings the cute factor to this one and presents you with the "Dog Goldberg Machine".

Pleasure.


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Jun 15, 2013

#PubLooShocker - Brutal Prank



Leo Burnett is hitting people hard (again) with his No Drinking and Driving, "THINK!" campaign. Here's his latest piece of brutality, just some guys washing their hands in #PubLooShocker. Thought they'd show a message as a 'cool down' after the prank, but that's now reached over 6 million views!

Jan 18, 2013

Coca Cola Counting Calories in New Ad



Coca Cola trying to create healthier living habits. Questionable or innovative, leading from the front?

Dec 6, 2012

Internet Explorer 10 - IE Sucks



Internet Explorer, somewhat of a sincere angle on this video for the release of IE10. Not bad at all.

www.browseryoulovedtohate.com

Nov 15, 2012

Red Bull Kluge: The Athlete Machine



What a brilliant piece of work, Red Bull never seize to provide epic entertainment pleasure.

"Derived from the German adjective Klug (meaning "clever"), Red Bull Kluge combines complex machinery patched together with the energy and prowess of world-class athletes, to see what happens when physics gets physical."

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