The Collective Project: Special Iron Man Bionic Arm Delivery by Robert Downey Jr. to a Kid.

The Collective Project

YouTube Rewind 2012 - Year in Review

YouTube Rewind 2012 has arrived and if you can bear through the Gangnam (Rewind YouTube) Style, it is pretty funny. Reviewing the top 10 videos of the year based on views, shares, searches, parodies, remixes and responses, find all the videos on youtube.com/user/theyearinreview.

News on YouTube is huge! 2012 highlights in the infographic below, from the official YouTube blog.

Related:

• Google Zeitgeist 2012
• YouTube Rewind 2011

Gangnam Style - Say You Don't Know The Dance!

Assuming you heard it by now, but the video is what I think has made PSY's Gangnam Style a 'hit'.
Video is now approaching 350 million views. Funny, watch it live, the South Korean fans sing along.

TNT is Dramatically Correct

TV channel, TNT, go crazy in Belgium flashmob. Just shy of 25 million views in 8 days!

"We Know Drama"

RedBull Trials Bike "Way Back Home" Short Film

RedBull brings the story to life with an epic short film starring Scottish trials biking legend Danny Macaskill. The phenomenal settings along his journey from Edinburgh, north west to his home town in Dunvegan, Isle of Skye makes watching it a pleasure. The quality of the video is amazing and although it is a longer clip than I would normally post, this is worth every second (especially from 3.20 minutes). I visited the Edinburgh Castle in 2008 and gee wizz, but the front flip off the edge in the beginning is rewind and watch again material. I used to ride BMX in my school days and even though it's a completely different discipline the Tailwhip he pulls off his camper at 6.33 minutes is awesome. Also check out this interview with Danny which hosts some behind the scenes footage of the "way back home" project. Initially when I posted this, the video had over 800k views, four days later and the video has now totaled over 2 million views.

Tipp-Ex Interactive Video Campaign Going Viral - Hunter Shoots Bear

The interactive videos that I have seen in the last few months have been of a very high standard. Tipp-Ex or shall I say "BIC World Stationary" have released this epic story video that is supper cheesy, but should make you laugh. The ability to get people involved with the brands message or product in a fun way, drives viral behaviour and this campaign is doing exactly that (right now, here). Of course the share buttons are well in your face to share the experience, but I think the action of the viewer is so relevant. It makes you re-type things, like you would when using the product (ok, writing on paper instead). According to Chris Rawlinson, 50 video responses have been made and I recommend you try some of the cool phrases in his post by linking to it here! 

I like how the videos on the second landing page show a views amount image. SHOOT has 750 283 views and DON'T has 750 283 views - exactly the same, I wonder why. At this present time, the welcome video has been watched 685 890 times. So maybe this is a prediction, a fraction below their target amount of views. I am sure they will exceed or reach 100 000 more views soon. I do not want to give anything away, but whatever you choose it directs you to the same place. The video just gets brilliant from there on so play with it when you have some time. RRAAAARRR (man bear runs wild). I chose to type the same headline, "shoots" after a while and was glad that they took care of this finer detail. I reckon next time I use Tipp-Ex (may be ages from now), I will think of these videos. Have fun with it..

Added note: I looked this morning at the YouTube video and less than 24 hours later it now has 1 208 451 views. Massive! On the 7th of September, just 4 days later the video is sitting just shy of 3.5 million views. Considered a viral campaign, great job Tipp-Ex. Also added, I liked the 404 error message if type is unknown and the parental sensory on explicit actions, still entertaining.

Chatroulette: Scary Approach to Brand Awareness (Parental Guidance?)

The hype is starting to build around the release of The Last Exorcism in August 2010 and with a radical approach, this time on Chatroulette. My take on it is simply this. I never knew the movie was coming out until today, this is how I got notified about the movie and this is what got me talking about it. I think they utilised the ability to pull off something shocking, perfectly matching the theme of the movie (kind of matches Chatroulette too). The two kids in the single frame looked too young for the movie, but if you watch the kid (in the blue, not the red), he says "what the f*c*" when surprised.

Imagine we could measure the amount of views and it's conversion rate of who saw the movie. The total number of views for the original video is just under 3000 so it's not massive, but I'm sure the total reach is far more and at what cost? Next to nothing.. enjoy and catch the website/trailer from here (as above)

Source: DigitalBuzzBlog

Ads Mitchell - Celebrating 5 Years of the YouTube Community

Happy Birthday to You - YouTube

So last night I pulled all the highlights from this video and when I tried posting it, ran into HTML problems. That aside I found a fantastic Infographic today about YouTube. It has an even more in-depth time line than the video, with additional stats, information and fun facts. You can access the infograph here.

Ads Mitchell - Piano Guy Is Viral From ChatRoulette

This video went viral and I can see why. It is very unique, funny and will have you laugh at some point. It is just that entertaining, well at least I thought so. The video has seen more than 3 million views for a good reason. For those who don't know, ChatRoulette is a social media platform that uses video and Instant Messaging to connect people all over the world. This one guy in particular freestyles songs relating to the person on the other side of the webcam.

Audi Gets Viral on BMW &Toyota

Audi launched a YouTube advert to promote its new and sleek looking concept car called the e-tron, not imagining it would come to this. The video was released with the purpose to show the advantage of electric engines over the traditional combustion ones. Using an electronic lawn mower to do so may seem amateur, yet it has been a success. Regardless of the title, "Toyota Lawnmower Recall" Audi prove their objective at the end of the video by displaying this web address, ElectricityUntamed.com. The URL points to an Audi site giving browsers further details on the concept car. 
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Is This Really YouTubes Most Watched Video?

Astounded that this video is the most watched video on YouTube. "Charlie bit my finger - again" is the title and has seen over 160 million views. From the United Kingdom, the two brothers are filmed on a lazy boy lounger playing the fool. I am not sure if it is the "cute" factor or the simple viral spread these guys have had, that make it YouTubes most watched video. I am going to through some stats at you quick, just to emphasize how wide YouTubes reach is and therefore the extent of the title, "most viewed". 
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Coca Cola "Happiness Machine"

The Coke machine that keeps on giving. That's right Coca Cola have given away tons of free Coke. In this video they set up in a college cafeteria and recorded the surprise on peoples faces. Coke have posed the question, "Where will the happiness strike next?" I'd love to know!