Jun 13, 2011

Social Media Revolution 2011 by Erik Qualman

Erik Qualman is back again in 2011 for the next installment of the Social Media Revolution videos, based on his book Socialnomics. The song for this video is called Baba Yetu by Christopher Tin and although I like the African sound, I much prefer the Fat Boy Slim tune in his previous videos. Some facts that stood out for me in this video are as follows:

  • over 50% of the world population is under 30 years of age.
  • this year Facebook topped Google for weekly site traffic.
  • 1 in 5 couples meet online | 3 in 5 gay couples meet online.
  • 1 in 5 divorces are blamed on Facebook.
  • 50% of mobile internet traffic in the U.K is for Facebook.
  • eReaders surpassed traditional book sales.
  • social gamers buy $6 billion in virtual goods | movie goers only buy $2.5 billion in real goods.
  • if Wikipedia was a book, it would have 2.25 million pages & take 125 years to read.
  • 90% of consumers trust peer recommendations.

Catch my previous post on the Social Media Revolution 2! (2010)
Also see the first Social Media Revolution infographic video. (2009)


Jun 12, 2011

Angry Birds: Life Size & Interactive from T-Mobile

Angry Birds in real life with real exploding pigs and destruction. T-Mobile bring you this very cool activation in Barcelona, Spain and the video has already seen over 3.2 million views in just four days! Best part is that the whole thing is controlled by smart phones. Even the band is real and jamming the Angry Birds theme song. Very well done indeed! Remember the Angry Birds playable cake?

Us BlackBerry device "limited" people can still play Angry Birds on Chrome!


Jun 9, 2011

Social Code's Success for Southern Comfort SA

Social Code is an innovative digital agency that offers social media, mobile and development services. Southern Comfort, an alcoholic spirit was founded by Martin Wilkes Heron in 1874 and Social Code were assigned the task of introducing Southern Comfort SA to the consumers in the digital space with a fun and rewarding level of interaction. Based on key competitors in social media, the goal was set for Social Code to build a community around the Southern Comfort brand of around 6000 members in 12 months. A strategy was well thought out and the "Time to Lime" competition campaign was born. Social Code developed a fun and interactive app on Facebook that allowed users to add lime wedges to their pictures and then share them.

Southern Comfort SA
Simple and easy to share, over 926 photos are already uploaded onto Facebook every second. The mechanic simply allowed users to have a little bit of fun with the brand as an extension of that existing habit.
Participants who shared pictures were immediately entered into the competition to win weekly prizes. Southern Comfort SA leveraged their offline activity to re-enforce their digital presence, which was vital to the success of online engagement.

The results were impressive to say the least. Justin Hartman, CEO of Social Code said, "The fan page grew to almost 6,400 fans in a record time of just 3 short months and the consistent adoption rate of almost 100 fans per day was impressive in a South African context”. Matt Visser, a digital strategist who also worked on the campaign added, "What we managed to get right with the team at Social Code wasn't inventing a new mechanic or trying to be too clever, but just providing a fun, simple interaction which was essentially just a little extension to the habitual behavior of their relevant target audience. Being a part of an effective campaign is always rewarding, but it's mostly a result of having regular fresh content and the team dedication to respond to every user action, almost immediately, this is something Social Code is definitely getting good at. Real time interaction, it really helped".

See the Southern Comfort SA Facebook Page.
Catch Social Code's post.


Jun 7, 2011

Darth Vader hits Disney for Star Tours Ride

Darth Vader and two of his Stormtroopers take to Disneyland in California for the launch of the Star Tours new ride. They explore other rides in the park, whilst they await the opening of the new Star Tours (the adventure continues) attraction. Pretty funny seeing Vader whipping out his Lightsaber at a stuffed furry gimmick. In the end, none of the rides make them feel at home and they are forced to open the doors.

Catch the full event here and Facebook page here.


Jun 2, 2011

Hot Wheels Break World Record

Hot Wheels go the distance for the world record. Car stunt man, Tanner Foust drove the car down the massive 10 story ramp and cleared 332 feet which gives them the title of furthest jump in a four wheeled vehicle. Balls of steal, but it looked like he made it by a long shot without rolling the car on landing - epic suspension! Massive crowd present and another awesome piece of work from Team Hot Wheels.

Catch the Facebook page here & a Hot Wheels 3D Projection here.